Engagement
App Analytics Integrity Review
Audit how events, properties, and funnel stages are defined so activation and retention numbers mean the same thing next month.
Enquire about this review
Purpose
When product, growth, and customer success each run their own funnel story, board conversations stall. This engagement rebuilds a single event taxonomy and documents how activation and retention stages are calculated.
Included
- Inventory of tracked events and properties in the analytics stack you use day to day
- Gap analysis against the questions leadership actually asks
- Recommended naming and property standards
- Funnel stage definitions with inclusion/exclusion rules
- Handover session for the team that owns the tracking plan
Not included
- Engineering implementation of tracking changes
- Paid media attribution modelling
Good fit when
You recently migrated analytics vendors, changed pricing plans, or discovered that “activated” means three different things in three teams.
Enquire via contact with a short note on which funnels are contested.